Welcome to a leaner wardrobe.
SoMo makes clothes that are easy choices, for complex lives.
Wardrobe staples for busy days, trips away, and even the dreaded desk-to-dinner scenario. With fits and fabrics that just ‘work’. So that you don’t have to think twice when getting ready in the morning.
We want to help you declutter your life. Because when you get rid of the noise, you have the space to be more of who you are.
Design for impact.
SoMo was launched in 2017 by Prabha Rathinasabapathy, a Londoner determined to solve the problem of apparel waste.
Inspired by leading design movements of the 20th Century, she set out to reinvent the woman's wardrobe by focusing on the user experience. It has become her obsession to create classics that are not just beautiful, but also functional. So that, in the words of Vivienne Westwood, we can "buy less, choose well, and make it last".
But this is about you.
We design our pieces using real feedback, from real women. Your daily experiences, your wardrobe. What works, and what doesn't. What delights, and what frustrates.
Every piece brings together what we've learned, from the hundreds of women we've spoken to. To make sure we deliver something you really need.